Hello PR “Guru”, this “Editor” speaking. Yes, the one you BCC’d your press release to a few moments ago. I’ve got a few quick questions for you…
1. You sent this release to an email address with a persons name in it. Don’t you think sending “Hello Editor” instead of “Hello Jessica” is a little, what’s the word I’m looking for? Tacky? Rude? Stupid? Annoying? Not-paying-attention?
2. I am an editor of a magazine that publishes articles relating to XYZ. Does your release deal with XYZ? No, not even in the slightest? THEN WHY AM I READING IT?
3. Your release is giving people the opportunity to buy things? Cool! Are you going to give one away to my readers? No? Then why would I be writing about your thingamajig? We don’t exactly run product reviews of stuff we’ve never seen.
4. If I haven’t contacted you within a week, it’s safe to say I’m not interested. No need for any sort of follow up. Save me five seconds of deleting, kthanksbye.
I know these questions seem
obvious harsh, but honestly? I get
annoyed sorting through all these releases. For every one I want/need/do
something about, I get thirty.
Bonus points go to the PR geeks that actually do their homework and our visit social media channels/sites and actually tailor your releases, emails and comments to what we actually do. It doesn’t go unnoticed. You people that don’t? Yeah, that doesn’t go unnoticed either.
You're doing it wrong.